| Abdul Wasay
The Impact of Voice Search on SEO and Digital Marketing
Voice search is a rapidly growing technology that allows users to search the internet and interact with their devices using only their voice. The technology has become more advanced in recent years, making it more accurate and widely available. As a result, it's becoming an increasingly important aspect of SEO and digital marketing.
The use of voice search is growing rapidly, with experts predicting that by 2020, 55% of households will have a smart speaker, and by 2022, 50% of all searches will be voice-based. This shift in the way people search for information online is having a significant impact on SEO and digital marketing.
One of the most significant impacts of voice search on SEO is the change in the way people ask questions. With voice search, people tend to use natural language, often asking questions in the form of a full sentence rather than using keywords. This means that traditional keyword-based SEO techniques are becoming less effective, and marketers must now focus on optimizing for natural language phrases and questions.
Another impact of voice search on SEO is the importance of local search. With voice search, people often include their location when asking a question. For example, "Where is the nearest gas station?" or "What is the best Chinese restaurant nearby?” As a result, businesses must ensure that their location and contact information is up-to-date and prominently displayed on their website, as well as listed on local directories. This will help ensure that they appear in the results when someone uses voice search to find a local business.
In addition to optimizing for local search, businesses must also ensure that their website is mobile-friendly. The majority of voice searches are conducted on mobile devices, so having a website that is optimized for mobile will help improve its visibility in voice search results.
Voice search also has an impact on digital marketing, particularly in the use of voice assistants such as Amazon's Alexa and Google Assistant. These devices allow businesses to create custom "skills" or "actions" that can be activated by voice commands, providing a new way for businesses to engage with customers and promote their products or services.
Furthermore, voice search is likely to shift the way brands build content, For example, more focus on how-to contents, and FAQs to match the long-tail queries of the natural language. Additionally, featured snippets will become increasingly important as voice assistants are designed to read from this specific location on a website.
In conclusion, voice search is rapidly changing the way people search for information online, and it is having a significant impact on SEO and digital marketing. Businesses must adapt their SEO and digital marketing strategies to take advantage of this new technology, by optimizing for natural language phrases and questions, focusing on local search, ensuring their website is mobile-friendly, and using voice assistants to engage with customers. With the number of voice search users continue to increase, it is important to stay ahead of the curve and implement these strategies as soon as possible.
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