Microsoft Dynamics 365: Marketing - Segmentation Categorization

Segmentation helps in targeting the correct customer base with the use of multi-factor configuration. There are certain attributes that one should know when creating segments. Below are the categories you should be closely understanding to correctly segment-ize your customers for the best outcome!

• Static: This is one of the simplest segmentation use, where the user is required to select just the list of Contacts who they wish to create the segment for. There are no complexities in creating the Static segment, as the name suggests.
• Behavioral: As understandable by the name, the managers can configure segments based on the behavior and response of their users. For example, if you share an event link with the customers over email, then you can search those specific users who clicked the URL in the email with creating the type of segment. Pretty cool, isn’t it?
• Demographic: This makes the job of the event managers easy by helping them run campaigns based on locations or specific data of the Contacts. For example: You can find contacts by their personal data that is saved with their contact, such as finding contacts who exists in the state Illinois.
• Firmographic: It empowers you to find organizations based on their ‘Firm’ or the business information and then search the company contacts based on their role in the organization. For example, targeting managers of the organizations with revenue greater than 2 million dollars.
• Combined Audiences: This type of segment allows the creation of segments with the contacts of existing segments to take decisions more critically about whom to include or exclude. For example: Contacts that are in the New York segment but not in the Chicago Segment.

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