|Naveed Ullah
Every project aimed at improving user experience (UX) must include user experience (UX) audits. What you are unaware of is broken and cannot be fixed.
In the design process, user experience (UX) has the power to make or break your company's success, as it is currently the primary differentiator between competitors in all industries.
This tutorial explains what a UX audit is, how it can impact product design, when it's appropriate to conduct one, and how to conduct one thoroughly so that your UX and product teams can receive data-driven recommendations.
When conducting a usability audit
Let’s take an example you run a service-providing website. You know that visitors are finding you through search engines and interacting with your homepage. They even start the process of booking your services. But somewhere along the way, they drop off and don’t complete the booking. You’re not sure why this is happening. Maybe the information hierarchy needs updating, or the user flows aren’t quite right. But how can you tell what needs fixing and what doesn’t?
This is where a User Experience (UX) Audit comes in. A UX audit helps identify problematic areas in your website or app that might be frustrating users and stopping them from booking your services. Like a financial audit, a UX audit uses data-driven methods to assess the current state and offers recommendations for improvements based on usability principles. The goal of a UX audit is to find ways to increase bookings by making it easier for users to accomplish their tasks on your site or software.
Types of UX Audit
Typical UX audit report formats include the following:
- UX assessments for web apps
- UX audits for mobile apps
- UX audits for e-commerce websites
- UX assessments for desktop applications
- UX audits for IoT apps
Let’s discuss the limitations of UX Audit
A UX audit is a never-ending process. The user sessions for observation, service tickets to review, and product data to examine are the things that always increase. But still, to proceed with the recommendations of the UX audit team, they must have some constraints and limitations around the research process to keep it beneficial to the business as well. Organizations can also set time limits for the UX audit for the entire process, like three or four weeks depending upon the product to gather and analyze data. Also, there are some more steps that can be set into limits, such as the number of users research (like 50 to 70) and a similar number of UX interviews (like 20 to 25) from users – that the team will conduct for each category.
