|SANA MIRZA
In the fast-paced digital era, email marketing remains
an indispensable tool for businesses to connect with
their audience, drive engagement, and achieve marketing
objectivesI n the dynamic landscape of digital
marketing, email campaigns remain a vital tool for
businesses to engage and nurture their audience.
Microsoft Power Platform, a comprehensive suite of
business applications, introduces a groundbreaking
approach to email marketing through the integration of
Model-Driven Apps. In this blog post, we'll explore the
transformative potential of leveraging Model-Driven Apps
to enhance the effectiveness of your email marketing
strategies.
Creating an Email Template on Email Marketing Model Driven App, Following are the steps:
Create a new Contact
To create a new contact, navigate to the left pane and select Contacts under Components. From the command bar, click on + New which will open the Main Contact Form.
![](../img/blog/fs.png)
Click on Save button and contact is created.
Create a new Group
To create a new group, under Components on the left pane, select Groups. On the command bar, click on + New to add a new Group.
In the Group form, the following field needs to be filled:
- Group: Enter a name for the group here. It is a required field.
Add Contact to a Group
To add a Contact to a Group, make sure that the contact has already been created.
- Click on Add Existing Contact.
- Lookup Records pane will open on the right. Select a record from the recent records or search for relevant contact using the Look for Records search bar.
- Keep clicking on records to select them.
- Once you have selected all relevant Contacts, click on Add to add them to the Group.
- Or click on Cancel to go back
![](../img/blog/fs1.png)
Create an Email Template
To create an Email Template, navigate to the left pane and click on Email Templates under Components. Once the view is opened, click on +New to create a new Email Template.
The following fields need to be filled:
- Template Name: Enter any name for the template to refer to it later. This is a required field.
- Subject: Enter the subject of the email; the same will be used while using this template to send any emails. This is a required field.
- Body: Enter the body of the email. All required text styling tools are given to structure how the email will be sent to your contacts. This is a required field.
![](../img/blog/fs2.png)
Conclusion:
As technology evolves, staying informed about industry best practices and adapting your strategies accordingly will keep your email marketing efforts effective and impactful. In the digital landscape, email marketing remains a dynamic force for businesses looking to foster customer engagement and drive tangible results.