Trend and Outlook
75%
Over 75% of media companies cite inefficiencies in content production and distribution due to manual workflows.
60%
Automating content management can reduce production time by up to 60%, freeing resources for creative work.
40%
About 40% of OTT platforms report significant improvements in audience retention through AI-driven personalized content.
The entertainment industry is transforming rapidly, fueled by technological advancements, evolving audience preferences, and the rise of OTT platforms. Imperium Dynamics empowers entertainment companies—from production houses to OTT providers—by designing and implementing custom solutions that leverage the power of Microsoft Business Applications, AI, and data analytics. These tailored solutions streamline operations, enhance content management, and enable personalized experiences for global audiences.
Current Industry Challenges
Production and Workflow Efficiency
Managing large-scale productions, content workflows, and multi-platform releases can create bottlenecks and delays. Manual processes impact both production houses and OTT providers. Microsoft Business Applications provide comprehensive project visibility and real-time collaboration, enabling seamless creative workflows from scriptwriting to final distribution.
Audience Engagement and Personalization
With rising audience expectations, delivering personalized content across multiple channels is critical. Dynamics 365, combined with AI analytics, tracks viewer preferences, helping to craft targeted campaigns and content recommendations. This personalization enhances engagement and increases retention rates by up to 25%.
Content Distribution and Rights Management
Distributing content across regions and platforms—especially for OTT providers—requires robust tools to manage rights, royalties, and compliance. Microsoft Business Applications streamlines this process, offering integrated solutions for tracking contracts, managing licenses, automating royalty payments, and reducing operational costs by 20%.
Data-Driven Decision Making
Data is crucial in shaping strategies and improving engagement. AI-powered insights within Microsoft Business Applications provide a deep understanding of audience behavior, market trends, and operational efficiency, enabling content creators and OTT providers to forecast demand, allocate resources effectively, and plan releases for maximum impact.
How Microsoft Business Applications Solves Entertainment Industry Challenges?
Unified Platform
Integrates production, distribution, customer relations, and finance into a cohesive platform, ensuring faster decisions and better resource management for content creators and OTT platforms.
AI-Powered Insights
AI-driven automation handles tasks like production scheduling, content recommendations, and subscriber management, boosting efficiency and freeing teams to focus on creative work.
Scalability
Whether expanding globally or increasing content output, Microsoft Azure scales to meet demand seamlessly.
Security and Compliance
Advanced security protocols and compliance tools safeguard intellectual property and subscriber data, ensuring legal adherence to global content distribution.
Use Cases in the Entertainment Industry
AI-Driven Content Recommendations for OTT Platforms
AI analyzes audience preferences to offer personalized recommendations, increasing engagement and retention and ensuring viewers consistently find relevant content, boosting subscription renewals and ad revenue.
Automated Video Editing and Scene Detection
AI helps post-production teams analyze footage and identify key scenes for quicker editing. Automated tasks like color correction or audio synchronization can reduce post-production time by up to 40%.
Explore our Entertainment Webinar
Watch our on-demand webinars to see how we are addressing entertainment use use cases and challenges heads-on.
17
October, 2024
Unleashing Team Collaboration with Power Apps:
A conversation on Real-Time Authoring and AI-Enhance Development
Explore the latest advancements in Power Apps that are reshaping how teams collaborate and innovate. This webinar will showcase the new real-time co-authoring feature in Canvas Apps and the introduction of AI-powered Copilot in Model-Driven Apps. Learn how you can leverage these tools to accelerate app development, streamline workflows, and enhance collaboration across teams with Imperium Dynamics.
Streamline Production, Enhance Audience Engagement with Tailored Microsoft Biz Apps Solutions. Book a call with our customer success managers to get started.
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