Summit VanderBilt
Summary
Summit One Vanderbilt modernized its distribution and marketing
operations by integrating its ticketing system with
Dynamics Sales and transitioning from HubSpot to
Dynamics Marketing, Customer Insights, and Client
Service. This shift enabled unified data management,
ensuring a more streamlined and connected approach to
client interactions.
As part of this transformation, a custom chatbot was
deployed to maintain chat history across domains and
sub-domains, ensuring seamless visitor interactions.
Additionally, refinements to the FAQ page and client
support chatbot improved accessibility, making
information easier for visitors to find. With the right
technology and expertise, Summit One Vanderbilt is now
equipped to deliver more personalized and seamless
client experiences.
Problems
-
Their ticketing system lacked compatibility with HubSpot, requiring manual tracking, impacting efficiency and visibility.
-
The ticketing solution partner offered a built-in connector for Dynamics Sales called CRM Plus, limiting Summit One Vanderbilt's ability to streamline its distribution process with HubSpot.
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The existing website chatbot could not retain chat history when users switched between domains or sub-domains, leading to fragmented client interactions.
Outcome
- Integrated the ticketing system with Dynamics Sales using CRM Plus to automate distribution processes and eliminate manual reporting.
- Migrated distribution and marketing data from HubSpot to Dynamics Marketing, Customer Insights and Customer Service for unified management.
- Customized modules to align with Summit's specific distribution and marketing workflows.
- Developed a custom chatbot to maintain chat history across domains and enhance overall client interactions.
- Integrated Data verse and MDA to store and manage chatbot conversations.
Features
Solution Features
Project
Timeline
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