Beacon
Features
01
Beacon seamlessly integrates with Dynamics 365 CRM, ensuring all lead activity and engagement data are synchronized and visible within the lead and contact timeline. Text fields are directly connected to Dataverse columns, allowing marketers to map their input fields to specific Dataverse columns within Beacon itself.
Beacon is a powerful, customizable tool that empowers marketers to create, manage, and track website call-to-actions (CTAs) and pop-ups. Fully integrated with Dynamics 365 Marketing and Customer Insights, this solution allows businesses to seamlessly collect data from website interactions, enabling targeted marketing activities through Dynamics CRM. Whether creating from templates or building from scratch, marketers can customize every aspect of their CTA—from design to performance tracking— ensuring a holistic marketing experience.
Process Flow to Create CTAs from Beacon
Create engaging CTAs or pop-ups using pre-built templates, start from scratch, or utilize AI-driven recommendations that suggest the best CTA type based on leads generated from individual and organizational level data.
Benefits
Higher Conversion Rate
With personalized and targeted CTAs, drive website visitors into your sales funnel faster. Automated follow-ups and segmentation further enhance conversion rates, ensuring leads are nurtured efficiently and effectively.
Targeted Engagement
Leverage Customer Insights to deliver highly personalized CTAs to the right audience at the right time. Tailored messaging leads to higher engagement and improved conversion rates by connecting with your audience on a deeper level.
Cross-Channel Campaign Consistency
Ensure consistency in your marketing campaigns by managing all CTAs and website interactions within the Dynamics ecosystem. This unified approach strengthens your brand's messaging across multiple channels and touchpoints.
Data-Driven Decision Making
Tracking CTA performance with real-time analytics, allowing you to make data-driven optimizations. By understanding audience behavior and interaction patterns, you can continuously refine your strategies for better results.
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Book a call with our customer success managers to see how you can tailor your marketing efforts to drive data-driven engagement.
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