Beacon

Features

01

Beacon seamlessly integrates with Dynamics 365 CRM, ensuring all lead activity and engagement data are synchronized and visible within the lead and contact timeline. Text fields are directly connected to Dataverse columns, allowing marketers to map their input fields to specific Dataverse columns within Beacon itself.

Beacon is a powerful, customizable tool that empowers marketers to create, manage, and track website call-to-actions (CTAs) and pop-ups. Fully integrated with Dynamics 365 Marketing and Customer Insights, this solution allows businesses to seamlessly collect data from website interactions, enabling targeted marketing activities through Dynamics CRM. Whether creating from templates or building from scratch, marketers can customize every aspect of their CTA—from design to performance tracking— ensuring a holistic marketing experience.

Process Flow to Create CTAs from Beacon

Create engaging CTAs or pop-ups using pre-built templates, start from scratch, or utilize AI-driven recommendations that suggest the best CTA type based on leads generated from individual and organizational level data.

Benefits

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