Beacon

Create engaging CTAs or pop-ups using pre-built templates, start from scratch, or utilize AI-driven recommendations that suggest the best CTA type based on leads generated from individual and organizational level data.

Customize text, placement, alignment, and image to match your brand and preview it on your website before configuration to ensure each CTA is visually appealing and tailored to your audience and campaign. Give each popup a unique name and publish URL for easy reference.

Leverage advanced placement and targeting options to publish your CTAs such that it reaches the right audience at the right time. Based on page type, user behavior, and audience segmentation, decide exactly when and where your CTA will appear.

Capture anonymous site visits and leads generated from each CTA or pop-up in Dynamics CRM. Get visibility into which CTA and webpage drove that conversion. Sort leads based on CTAs to gain insights into CTA performance, ultimately improving targeting strategies.

Execute campaigns to engage anonymous visitors and leads. With Beacon, trigger Power Automate flows automatically to add generated leads into segments and initiate marketing journeys, streamlining follow-up processes.

Track CTA performance with real-time insights like click-through rates and impressions, and automatically sync data with Dynamics Marketing and Customer Insights. Segment leads, initiate follow-ups, and ensure data-driven marketing that’s always on point.